SCJ VAULT
These were part of bundled projects where we were tasked by multiple clients to make something out of essentially nothing; budget, time, etc.
Mr. Muscle is a brand based on science and a little magic. To introduce the combination of an all purpose cleaning product and a new scent from Glade, we go inside the factory, Wonka style.
Ocean Oasis from Glade is a tropical escape found in a fragrance. And in order to apease the testing gods, we went all the way literal with this escape.
It is our trusted cleaners that let us concentrate less on how we clean, and spend more time enjoying why we clean. Why else would we take the time to capture these anything but "dull" moments?
Bird Feed
The comedic voices of Jeff and Wayne, our Windex birds, utilized their voice with existing brand assets online. They critiqued and commented on real-life moments through media partners, Buzzfeed articles, and YouTube videos capturing messy moments, etc. We used their lack of human understanding and their Windex expertise to call out some of the truly humorous moments found in daily life.
Develop brand content for BuzzFeed.
Mystery Science Theater 3000 style commentary on UGC.
Mrs. Meyers: Promotional and Online Purchase Web banners
Shout: Social and Website Development
Scrubbing Bubbles: Mobile and Website Development
Pledge, also known as Blem in South America, took on the neurotic cleaning personalities and some of their more irregular surfaces.