Hostess

How do you bring a brand back from struggling reputation and radio silence? That was the challenge with Hostess. By shifting their focus to a social forward approach, we were able to connect with an audience who might not have grown up with these delicious cakes but won’t spend another snack time without them.

Launch of Hostess Kazbars

More often than not, product innovations fail, as high as 85% according to recent Nielson data. And following soft results of a previous product innovation, Hostess needed this new product to win with millennial parents. We leveraged the power of digital to launch this campaign across programmatic video, paid social, programmatic display and organic social.