Dove Beauty Bar:  With bath products, brand loyalty can often lead to brand complacency. In order to drive trial and communicate the efficacy of Dove compared to ordinary soap, we asked a Dove user to swap bars with their close, ordinary soap using friend...on the spot.  When communicating with real women, who better to deliver a message you can trust than your best friend? Our experiment was a brand switching success and everyone learned to "share the Dove."

Dove Men+Care: We aligned the idea of toughness with the benefits of using Dove Men+Care by merging visuals of toughness with those of moisture.

Dove Clear Solid: With the release of a solid antiperspirant that was clear from the start, we went after the number one complaint with all solid deodorants… White marks.  We challenged real women to make the bold move of marking up their clothing, then and there.