Clarispray:  To heighten the awareness of Claritin's nasal spray product Clarispray, we needed to stand out from the typical Claritin spots. The client wanted the perfect balance of brand equity and breakthrough in the category, in 15 seconds of course. Allergies can be a nightmare, so to get people's attention, we took the allergy triggers that keep you inside and dramatized the heck out of them with closeups, music, and pretty great reactions from our onscreen dad. With a Hitchcock vibe, we took the most adorable child and the fluffiest cat and made them . Our hero found relief with help from Clarispray.